Recruiting’s Goal:
To consult with and support hiring managers in building their teams by finding,
selecting, and hiring great people.
North Star Metrics
● Acquisition of qualified candidates
● Retention of qualified candidates
Secondary Metrics
● Time-to-hire
● Cost of filling the position
● New employee retention rate
● New employee performance level
● Hiring manager’s satisfaction with the recruitment process
● Applicants’ perceptions of the recruitment process
What Defines The Recruiting Function?
The recruiting function is an organization-specific model of candidate sourcing for the purpose of finding, attracting, and hiring new employees. Typically, the ownership of the recruitment process resides within the Human Resources function, although companies also use third-party recruiting firms, particularly at earlier stages of growth.
Key Concepts In Recruiting
Guide contributors have highlighted six key concepts essential to working in recruiting:
| Recruiting | Key Concepts Description |
|---|---|
| Recruitment marketing | Follows companies who adopt the latest trends in the labor market to attract talent and can entail three primary ways of sourcing: inbound and/or outbound sourcing, referrals, and third-party recruiters. |
| Inbound sourcing | Where you proactively and continually attract candidates with the goal to form them choose you as their next employer. Your goal is to build an employer brand that will continually grow your pool of high-quality applicants. |
| Outbound sourcing | Where you search for and contact candidates when a certain new position that you need to fill opens. Outbound is only used when a need arises, which is why it’s considered a short-term strategy. |
| Employer brand | Describes an organization’s reputation and popularity as an employer, and its employee value proposition, as against it’s a more general corporate brand reputation and values the proposition to customers. |
| Candidate experience | Covers the current, past, and potential future candidates’ overall perception of a company’s recruiting process. Based on the candidates’ feelings, behaviors, and attitudes they experience during their involvement with the recruiting process (from sourcing and screening to interviewing, hiring, and onboarding). |
| Social recruiting | Entails the use of social media channels for recruiting. Refers to the different ways company’s use of social media networks (e.g., Facebook, Twitter, LinkedIn, etc.) and websites (blogs, forums, job boards, and websites like Glassdoor) to find,attract, and hire talent. |
Major Activities In Recruiting
| Activity | Article |
|---|---|
| Preparing | ● Creating the perfect recruiting process and checklist ● Writing the perfect job description ● Hiring a recruiting firm ● Tracking quarterly metrics for your recruiting process ● Running a great recruiting intake meeting ● Writing a business case to advocate for new hire ● Getting smart on a role you’re hiring for |
| Sourcing | ● Building an inbound sourcing strategy ● Building an outbound sourcing strategy ● Hiring student interns ● Building an employee referral program ● Making the perfect recruiting cold call ● Making the perfect recruiting cold email ● Creating inspiring job posts ● Recruiting over text message |
| Screening | ● Designing a candidate assignment ● Screening and grading resumes ● Asking amazing behavioral interview questions ● Conducting the perfect phone screen ● Inviting top talent to an interview |
| Selecting | ● Conducting the perfect interview ● Conducting the perfect remote interview ● Conducting the perfect onsite interview ● Conducting consistent interviews ● Collecting the right feedback on a candidate ● Assessing onsite interview candidates ● Evaluating candidates well during an interview |
| Hiring | ● Making the perfect offer ● Rejecting candidates ● Conducting the perfect reference check ● Making your offer more competitive ● Negotiating salary with a candidate ● How to woo top talent as a founder |
| Onboarding | ● How to onboard a new recruiter ● Sharing compensation with new hires ● Assimilating new employees into your company culture ● Communicating what success looks like in the first 90 days |
Support Systems For Talent Teams
We’ve included these topics to help build your recruiting org.
| Topic | Articles |
|---|---|
| Recruiting strategy | ● Building your talent pipeline the right way ● How to set equity ● Researching market salary ● Gauging compensation survey quality ● Setting up your recruiting org at different stages of growth ● Prioritizing who to hire when |
| Leading the recruiting team | ● Key roles in recruiting process ● Managing a recruiter (as a hiring manager) |
| Recruiting team & org | ● Managing a hiring manager ● Managing work authorization ● Training interviewers ● Conducting an effective hiring retrospective |
| Recruiting infrastructure | ● Picking the best Applicant Tracking System (ATS) |
| Recruiting marketing | ● Pitching your company to candidates ● Employer branding strategy 101 ● Creating a company internship page ● Creating a company careers page ● Creating a LinkedIn company page ● Using social (and other) ads for recruiting |
| Diversity and inclusion (D&I) | ● Assessing a candidate for culture ● How to improve the diversity of your recruiting pipeline ● How to avoid ageism when hiring ● Communicating company D&I values to candidates ● Increasing workplace diversity ● Writing job posts that attract diverse candidates ● Offering workplace policies that appeal to diverse candidates |
| Hiring for recruiting | ● Recruiting hiring guide ● Recruiting interview guide ● Sample recruiting projects |
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